Digital Marketing / Growth
Digital Marketing Specialist
Full-time
1–3 years (Mid-Level)
On-site / Hybrid
About the Role
As a Digital Marketing Specialist at Novami, you will develop and execute data-driven digital growth strategies across organic search, performance advertising, and content marketing. You will analyze web metrics to optimize conversion funnels and collaborate with our development and design teams to drive measurable business outcomes.
Key Responsibilities
- Plan, execute, and manage multi-channel digital marketing campaigns.
- Conduct keyword, competitor, and audience intent research to guide content roadmaps.
- Support on-page, off-page, and technical SEO strategy and implementation.
- Create, coordinate, and distribute targeted content campaigns.
- Manage and grow organic social media channels and professional community presence.
- Monitor campaign metrics, CTR, CAC, and conversion rates across client accounts.
- Analyze website traffic using Google Analytics 4, Search Console, and heatmapping tools.
- Identify actionable opportunities for improving organic visibility and conversion rate optimization (CRO).
- Prepare transparent, data-driven monthly performance reports and ROI reviews.
- Collaborate with engineering and design teams on landing page experiments and SEO audits.
Required Qualifications & Skills
- 1+ years of demonstrated experience in digital marketing, SEO, or performance growth.
- Solid understanding of search engine optimization (SEO) best practices and keyword research.
- Practical experience with Google Analytics (GA4) and Google Search Console.
- Proven ability to create engaging, professional copy for web pages and social media.
- Strong analytical mindset and ability to interpret marketing data to find growth insights.
- Excellent written and verbal communication skills.
Nice to Have (Optional)
- Experience managing Google Ads (Search, Display) and Meta Ads campaigns.
- Knowledge of technical SEO audits (site speed, structured data, crawlability).
- Experience with professional SEO tools (Ahrefs, SEMrush, Screaming Frog).
- Understanding of Conversion Rate Optimization (CRO) and A/B testing principles.
- Experience in B2B technology or SaaS marketing.
What You Will Work On
- Full-funnel digital marketing strategies for enterprise tech clients and Novami brand properties.
- Topical authority SEO clusters and high-converting landing page optimization.
- Multi-channel performance campaigns delivering measurable pipeline ROI.
JOIN NOVAMI